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  • Slide01

    What is Variable Data Printing?

    Variable data printing (VDP), also referred to as variable information printing, personalized printing or one-to-one marketing, is a form of digital printing that allows for various levels of personalization in a printed piece. Utilizing specialized software, digital printing devices and computer databases, VDP creates a unique product for a targeted audience.

    There are various forms of variable data printing, ranging from simple salutations and addressing to the fully variable changing of text and graphics. Each form works by first determining which elements of the piece will remain static and those which will be variable, then employing database lists and versioning to produce the final product.

    Used primarily for direct marketing, CRM, addressing, invoicing and advertising variable data printing is an extremely valuable tool for increasing return on investment and decreasing response times. In its basic form VDP can double ROI of a project and a fully variable piece can generate a ten to fifteen-fold return.

    Contact American Printing for innovative ways variable data can best serve your business.

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    Sales Team

    Therese Gulbransen
    Therese Gulbransen
    VP of Sales and Marketing
    608.271.6544
    therese@americanprintingco.com

    Samantha Engelhart
    Samantha Engelhart
    Account Executive
    608.271.6544
    sengelhart@americanprintingco.com

    Nicole Jenkins
    Nicole Jenkins
    Business Development Director
    608.271.6544
    njenkins@americanprintingco.com

    Adrienne Kramer
    Adrienne Kramer
    Sales and Marketing Coordinator
    608.271.6544
    akramer@americanprintingco.com

    Nicholas Ronge
    Nicholas Ronge
    Account Executive
    608.271.6544
    nronge@americanprintingco.com

    Annie Thym
    Annie Thym
    Account Executive
    608.271.6544
    athym@americanprintingco.com

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    Contact Us

    American Printing

    2909 Syene Road, Madison, WI 53713

    Phone: 608.271.6544

    Toll-Free: 800.369.2544

    Fax: 608.271.3475

    Hours: Monday - Friday, 8 a.m. - 5 p.m.


    Vance Kapalczynski - President/CEO - Email

    Ajay Lamb - VP of Technology - Email

    Therese Gulbransen - VP of Sales & Marketing -Email

    Barbara Waters - Human Resources Manager - Email

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